I love this!! It’s an airbag for your head made specifically for cyclists. The airbag is deployed when sensors are triggered from weird movements on your bike based on g-forces and other physics related things that I’m sadly ignorant about. Otherwise the airbag stays inside the collar and acts as neck warmer.
Check out the Hövding.com for details.
Sadly, after a quick conversion check on Google this cool Swedish product is approximately $600 Cdn. And seeing that the Hövding can only be used once per airbag deployment, it’s kind of expensive.
All photos courtesy of Hövding.